3rd Act Craft Brewing

3rd Act Craft Brewing


I’m Steve Long, and I attended the DCTC
Beer Technology program. I enrolled in the brewing program really for two
reasons. One, was to catch up on all the newest technology in brewing because I
knew I wanted to open my own brewery, and I’ve been brewing for about 30 years but
didn’t know how to do big scale brewing, so that’s why I went. The second one was
to find a brewer. I thought there’d be no better place to find a brewer than a
brewing program. So, that was a year of watching everybody in the class and
picking out which one I thought would be the best brewer. That turned out to be
Brandon Peterson. Early on he impressed me. He was probably the smartest guy in
the class. hHe asked the most insightful questions. Brewing with him a few times
there, I noticed he’s a hard worker. So, put all those things together and I
offered him the job. He’s the first guy I wanted to offer the job to and he took it.
Hi! My name is Brandon Peterson. At DCTC, during our program, I’d met Steve and
talked to him about his whole process of starting a brewery, and during that time
I didn’t realize I was doing a six-month job interview. He approached me in
January and said, “When we get done with the program you have a job with me,
because we’re gonna be starting up this summer and into the fall.” That’s how
I got involved here, and now I am a brewer and cellarman at this brewery. As far as opening my own brewery, that idea believe it or not, actually came from my
wife. After I retired from 3M, and also some other business ventures that I was
in, I was talking to her one day on a walk. I said, “Okay. What am I gonna do now?” And she’s the one who came up with it. She said, “You like brewing beer. You’ve been brewing beer forever. Why don’t you open a brewery?” My wife and I were looking at
places to build the brewery. We actually went about it strategically and we took
out a map electronically and put dots where all the breweries in the Twin Cities
our and looked for open spaces. It just so happens one of the biggest open
spaces, where there were no breweries, was in Woodbury, where we already live.
There’s literally not a brewery within ten miles. And then became the part
where I had to decide what kind of brewery do I want to open. So, I took the
tack of…I want to open a brewery I’d want to go to. So, that means it’s open,
airy, family-friendly, plenty of types of beer, you know, not just stuck on one type.
Not just Belgians. Not just Germans. Everything just to open up all the beer
types and that’s how I came up with the business model for the 3rd Act Brewery
is family-friendly. Always different beers on tap. We’ve got over 60 recipes
we run through the taps at various times. And just a fun atmosphere that people
can feel relaxed and chill out. Play games. Stay as long as they want. The best thing about doing this whole venture is how often can you say you
took a hobby and turned it into something that makes money for you?
Usually hobbies cost you money, so brewing was one of my hobbies and now
I’ve got a brewing business. It’s been fun ever since. I won’t say there
haven’t been some trying times and some times where I’m wondering, “What am I
doing?” But on the whole it was a pretty good move. [Music]

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