Brewed in New York – Ellicottville Brewing Company Segment

Brewed in New York – Ellicottville Brewing Company Segment


– The nearby brewery, where
Phin Demink got his start, owned by his brother
in law, is still alive and thriving, with
multiple locations and a widely recognized
brand, so lets head down the road to see
what’s happening today at Ellicottville
Brewing Company. The setting for this
brewery, is a quaint vacation town that relies on an influx
of skiers every winter. Raising it’s population
from 356 registered voters to 10
thousand weekenders. From the beginning,
founder Peter Kreinheder, seems to have mastered
the recipe for success. – We opened up in
September of ’95, it was probably the
best snow season ever. There was six
inches of fresh snow almost everyday
for three months. Phin had terrific beer,
so out of the gate, we had really good
beer, we had really good food, and we
had really good snow, so you really couldn’t
mess up that mix. – [Maya] Although,
there may have been some luck involved
early on, it’s clear that Peter’s business
savvy and attention to dining detail is responsible for the companies steady growth. EBC quickly became a critical
part of Ellicottville tourism experience,
and soon turned outward to distribution of some of
it’s most popular brews. – We do a bunch of
different IPA’s, Fistful of Peel, some
sour beers, particularly our Raspberry Beret, which
has done really well for us. – Our most successful
distributed beer, would have to be
the Blueberry Wheat, it’s everyone’s favorite,
it accounts for about 60% of our beer sales. – All kinds of people
come in and drink it. It’s just a really nice,
approachable beer, it’s light bodied, it’s not sweet at
all and it has a great aroma. – We’re an intro
to craft, there are way more domestic drinkers
out there than craft, and so our Blueberry
allows people to step into that category, without
jumping to a 11% imperial IPA. – [Maya] Confident in
Ellicottville’s market niche, Peter still enjoys some
friendly competition with his brother in laws
neighboring brewery. – So Phin introduces a raspberry beer like in 2006, and he goes, “You’re no longer going
to be the fruit king.” (laughing) I’ll never forget
him saying that. – [Maya] All kidding aside,
Ellicottville is a model of smart and steady
brewery growth. – Running a brewery in today’s craft industry, is
very competitive. The growth of our
company is important to us, but we want
to be strategic. – We have a ski town location, then we have a university
college town, and then last year we opened up our
summer vacation lake pub. We have all the Chautauqua
Institute people that come in from
New York, Pittsburgh, international, so we
have this triangle all going on, and
in the center of it, we’re building our production
facility right now. We’ll have a small pub there,
a little nice tasting pub. Little Valley needs a
little boost of something, so take our Ellicottville,
that does really well, and transition some
of that growth outside of the village and
then we’ll have buses that take people back and forth. – A large part of
what Peter is doing is building a community,
he’s providing an opportunity for people
in our area to better themselves and provide
for their families. – I grew up in Cattaraugus
so it’s exciting for me to see something
going in so close to my home town and helping
the local community with jobs. – [Maya] As critical as EBC
has become to the regional economy, their founding
slogan, Brewed to Entertain, still guides the
lighthearted vacation vibe that permeates all
their locations. – Ellicottville is a laid
back, come to vacation, have fun kind of area,
we want you to come here, relax, have fun
and enjoy our beer.

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