[Brewery Series] Crowdsourcing a Beer @ MobCraft

[Brewery Series] Crowdsourcing a Beer @ MobCraft


Hi! My name is Josh. I’m the production brewer here at MobCraft Beer. Today we’re going to talk a little bit about a crowdsourcing model. This is the Brewery Series! Welcome to MobCraft! MobCraft Beer is the first brewery to implement the idea of crowdsourcing into beer. We felt it would be a great way to get people involved and get the end customer who is buying the beer involved in the brewery and so far we’ve seen some great results and come up with some very cool recipes. So, kind of how it works is anyone can go online to our website. They can submit an idea for a beer. It can be a normal beer, it can be a crazy beer, whatever you want. Then, there’s a vote on the beer. People vote by pre-ordering the beer so if you were to preorder the beer with a vote you’re obligated to buy the beer. If your beer doesn’t win, you can opt out of it or not. Regardless, whoever wins the voting round, we will brew your beer on a large scale. Once a crowdsource winner is chosen we brew a crowdsource batch every single month so every single month we have a new winner. If you happen to win with your beer, we invite you in to join us on the brew day. So it’s kind of a way you’ll get hands-on experience, we’ll bring you in, show you every step of the process and what we’re doing all the way from milling the grains through to getting the beer into the fermenter. As well, many of our crowdsource customers come back and later stages of the beer such as transferring to our brite beer tank or ingredients additions or even come to assist with packaging. We like to keep it real hands-on, keep everyone involved so typically we’ll bring people in and have them help dump hops dump extracts into the kettle. That sort of stuff. Hey! I’m Dan Budziszewski, taproom manager at MobCraft Beer just here to tell you about a couple of beers coming down the pipeline here. We’ve got our Man-Go Away Being released April 22 — this weekend. It’s a Double IPA made with mango. Really excited for that one. Kind of keeping it on the fruity side, we’ve got our Booze Cruise, it’s a pineapple and mango saison which will be released later on this month. Really excited! We actually crowdsourced a beer within our company. I’m proud to say that I was the winner. We’re excited to release the Hoppy Hoppy Pants Pants Double IPA next month. We do something really cool every weekend when we give tours at the end of each tour, anyone who wants to submit their beer idea at the end of the tour we pick the winner each Monday morning in our meeting. A couple of my favorite winners was the Jafari. The gentleman works at the zoo and is actually a giraffe caretaker so we made a giraffe beer made with sweet potatoes and bananas. A couple other of my favorites are the Kentucky Ginger, it’s just a simple ginger ale beer. The most recent winner was a margarita beer with a hint of sriracha so that should be interesting. Please keep yourself updated at MobCraftBeer.com for any upcoming beers and get involved with the voting process! you

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