Brewing Big Success for Small Business

Brewing Big Success for Small Business


I started roasting coffee in my garage, and then friends and family started buying it from me, and one day I just said, “Maybe this could be a business.” My name is Mike McKim. I’m the founder and CEO of Cuvee Coffee. I really didn’t know how to run a business. So learning how to be an entrepreneur, be a business person was a tremendous hurdle for me to overcome. Dell’s been a fantastic partner, helping me understand what our technology challenges might be, and then introducing me to products to help us overcome them. One of the benefits for me, working with my wife, is that she can keep me on track. I’m notoriously disorganized. Mike is not the detail guy, no. He’s very much a big picture guy and he looks at very broad strokes. Working with Dell, I really have a partner in technology, and so it’s something I just don’t have to worry about. Working with Dell, I really have a partner in technology, and so it’s something I just don’t have to worry about. One of the first things my Small Business Technology Advisor did was perform what he called a technology audit, and learned how we ran our business, and what types of tools and products and services would allow us to be more effective and more efficient. Having a Latitude 2-in-1 has been invaluable for Mike while he’s travelling. When he’s standing in a middle of a field with farmers he’s able to use the tablet and take notes. He can also use it as a laptop and return emails. At our brewery we have some certifications that require a lot of detail, so using the OptiPlex All-In-One they’re able to receive inventory properly, making sure everything is tracked and accounted for along the way. It’s obvious technology is definitely going to be a critically important piece of the puzzle when it comes to growing our brand nationally or globally. We’ve come a long way since roasting in the garage. From the very beginning the goal has always been to bring great coffee to more people and technology is going to be the vehicle that helps us do that.

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