Brewing Relationships: Trevor Cronk – A Cobber Story

Brewing Relationships: Trevor Cronk – A Cobber Story


When we started in 2008 we were the 12th brewery, and now there’s probably close to 200. It’s called handcrafted beer, meaning it’s… …takes people to do it. So, to be consistent is very important and it takes time and it takes people working together. Trevor Cronk, class of 1992 and I’m one
of the owners here at Lift Bridge Brewery. I oversee a lot of the marketing, PR, and human resource, working a lot of high-level things with my partners. I majored in business administration, worked in the long-term care industry here in the Twin Cities for ten years, and my wife graduate from Concordia in ’94. She finished medical school so we ended up moving to Australia. Then, from there,
we actually moved to Atlanta where I worked in professional sports for the
Hawks, the Braves, and the Thrasher’s and we moved here to Stillwater and I worked
for the Minnesota Timberwolves at the time. Like any good business it started in
the garage. You know we did that for a little bit we started talking about
starting a brewery. So, in September of 2008 we rolled out and we became the
12th brewery in Minnesota. You know, being in the birthplace of Minnesota here in
Stillwater, we wanted to be a fabric of the community. Kind of something that
would fit in to the birthplace and we have a really nice identity downtown,
Stillwater. We wanted to complement the fabric. So, we started looking at the
beers we’re gonna make. First, we start with the name and the lift bridge it’s
the, you know, masterpiece downtown across the scenic the St. Croix River between
Minnesota and Wisconsin. We kind of came out with our beers and Farm Girl was our first beer and that’s our flagship beer. It’s a Belgian style saison. We have really good
tasting liquid and people keep coming back for more and that’s the name of the
game when you’re in the beverage industry. We also have a really good
human resource, I think that’s the most important resource we have. We have great
culture here in our company. Right now, we have 17 full-time employees, well over 40
part-time employees, and it’s that culture and those people that actually make this happen. And I feel like beer is such a relationship business from
working with our wholesalers to working with our staff to seeing people come
right here and into our tap room as everybody’s here to enjoy themselves.
Then, you build a lot of really good relationships. People come out Stillwater here to get
away, to look at the St. Croix, to see the nice shops, antique shops downtown, to get
something to eat, and usually they stop in here now too so we are kind of, you
know, part of that fabric.

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