Building A Brewery: Episode 1 Craft Beer Documentary [Reclamation Brewing Company]

Building A Brewery: Episode 1 Craft Beer Documentary [Reclamation Brewing Company]


what makes a good beer to me is people who
really care about their craft people who are interested in what the certain characteristics
of the grain and all the ingredients together combine to make the process of seeing it go
from the raw materials to the wort you add the yeast and you see the process of fermentation
and to see that designed into all of those elements that you then just bring together
and it magically becomes beer as it were what really excites me about being different and
being unique in our beers is watching people actually get to taste them just knowing that
they enjoyed what we made it helps that they know that there’s people behind it who enjoy
the product that they’re making we have a lot of great recipes a lot of great ideas
but really in order to facilitate that we’ve got to upgrade your equipment our capacity
our ability to distribute something that’s concerning is one we don’t hit our goal we
don’t hit our goal we don’t get any money it’s not just to get however much money we
raise we get nothing obviously securing the location that’s going to be both affordable
and conducive to what we want to do we do hit our goal and then I’m concerned are the
people who told us these are our prices for things are they going to follow up with those
prices are we going to get them in time I really have little question that people will
be able to drink and enjoy the product and just the whole idea of no one will buy our
beer it’s good if people will just buy it and taste it they’ll like it but that no one’s
going to want to take that leap it’s all hinging upon can we secure the finances and the resources
and the location and the approval to do so so we’ve been brewing like crazy for the past
couple months trying to get ready for all the tasting that are lined up we want people
to be able to taste the product when they’re there and see what it is that we’re all about
and see why our beers are different pretty much now it just comes down to brewing
craft beer the definition of that is more or less people who have the distinct pleasure
of being able to build to taste the craft beer movement it’s really a movement in America
there’s been a huge surge in craft breweries in interest in beer it’s continuing to grow
gain more and more of a market share of beer in the United States as a whole and it’s even
blowing up in other countries as well we were in Ireland about a year and a half ago what
we noticed was the kinda feeling of community and camaraderie so we thought wouldn’t it
be neat if we could make good beer educate people culturally about what beer doesn’t
have to be and what that culture should be and then provide an opportunity for that kind
of community we then took the steps into making up our own recipes and really expanding on
our craft we shared it with friends and family they liked it they said hey this is good like
they were surprised you actually made this it was good just kind of from start to finish
it was hey this sounds cool to ok now we really need to refine this and make sure it’s a quality
product and it tastes great we went through all kinds of name iterations and reiterations
and some you know two of us liked and the third didn’t some we all three liked and
we told other people and they’re like that’s stupid so we’re like ok maybe that’s not a
good idea reclamation brewing company to me that signifies that we are here with a purpose
we are here to help take back beer culture most people when they think of beer they think
of some nationally advertised beer that people only drink during football games we wanted
to reclaim it to how about we slow it down and instead of just wanting a buzz from our
beer we want flavor we want substance we want to taste the process and the ingredients and
I think we all know that beer hasn’t always been watered down and bland and mass produced
like it is now we just wanted to be a part of that of reclaiming beer from this tasteless
bland boring proposition so reclamation from less desirable the more desirable
so we’re a week out from the kickstarter launch very excited very nervous there’s a lot that
has been done already and a lot that still needs done so we’re trying to fund the project
through kickstarter essentially what kickstarter is is a program that if you have a new idea
or an idea for a project that you want to pursue you say we need x amount of money and
if you donate some money we will give you some stuff based on how much you donate determines
what stuff you get in return so a few of the prizes people can get are a pint glass with
reclamation brewing company’s logo on it we have a couple different levels of t-shirts
we have the ability for someone to work with us to create a beer create a blend that they
would really like to see served year round and then help name that the reason we really
chose kickstarter we’ll first all we don’t have any money the three of us we’ve got the
money we have as people that’s not enough to start a business we don’t necessarily want
to go to a bank because we don’t feel like the bank is invested in us not only then does
it give us a way to start out but it also gives us a way to recognize who is supportive
of us who is gonna be there for us and be able to give back to them something just that
kind of building the brand through this kind of a platform is a really cool opportunity
the kickstarter page is ready to go I’m sending it for approval once I get the word back I’ll
be able to launch it and let everybody see it I think it’s an understatement to say I’m
a little nervous but I’m also really hopeful and I like the prospects we have and I’ll
see where we go from here

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