Todd Alstrom: We had defined, very early on, just
extreme beer is literally just a beer that pushes the boundaries of brewing.
It’s not tied to a certain style or ABV. 14 years ago extreme beer wasn’t even being tossed around that much. We defined it, out of a necessity. Sam Calagione: Because perception was
starting to grow that extreme meant strong. Todd: Right, and we were trying to
change everyone’s mind. I think over the course of all these years, doing the
festival, working with you, the book, and all that, I think it’s finally getting
out there. Sam: Yeah.