Duluth Brewing & Malting: Royal 58

Duluth Brewing & Malting: Royal 58


that it was the Duluth
Brewing and Malting Company. It was Royal. And like so many
cases, you know, it was just all about Royal
Bohemian, Royal 57, Royal 58. You’d have a Royal and not
worry about the corporate name. The slogans are,
“Treat Yourself Royally” or “Make a Date with
58,” were the ones they– and then for Karlsbrau, “Make
Mine Karlsbrau,” old time here. Bob formulated a
beer, as he told me, at 5.7% alcohol, so Royal 57. Everybody thinks that Heinz 57
made him change, but Dad says, no, that wasn’t the case. I think he just didn’t want
to infringe on them, anyway. They didn’t want their product
to be confused with Heinz. People were saying, give me
one of those ketchup beers. And I don’t blame them. If I was a brewmaster,
I wouldn’t want people saying that about my products. So hence, OK, let’s
change it to Royal 58. Because if 57
meant 5.7 alcohol, so then he went the Royal 58
and then changed that alcohol to 5.8. So he went– when he did
something, he did it. You know, went it
says 58, that’s what the beer is gonna be, 0.58. And I don’t think
many people knew that. No. So that’s the way
it ended up Royal 58. [music playing]

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