Dynamite Roasting Company | NC Weekend | UNC-TV

Dynamite Roasting Company | NC Weekend | UNC-TV


>>>AT DYNAMITE ROASTING COMPANY
IN BLACK MOUNTAIN, ANDY GIBBON AND JOSH GIBBS LOOK AT THEIR
ORGANIC COFFEE AS A WAY TO BRING PEOPLE TOGETHER FOR GOOD
CONVERSATION. WHEN THAT HAPPENS, FRIENDS ARE
MADE AND THE WORLD SUDDENLY BECOMES A LITTLE SMALLER.>>PASSIONATE, DELICIOUS, AND
VERY CONNECTED TO THE COMMUNITY.>>YOU COME IN. YOU IMMEDIATELY FEEL LIKE YOU
BELONG HERE, LIKE YOU’RE IN A BEST FRIEND’S LIVING ROOM.>>WHAT CAN I GET FOR YOU?>>GOOD QUESTION. WHAT WOULD YOU RECOMMEND? I WANT SOMETHING LIGHT, BUT
STILL SOME BODY TO IT.>>OKAY.>>WE ARE A SMALL BATCH ARTISAN
COFFEE ROASTER OF ORGANIC AND FAIR TRADE CERTIFIED COFFEES. WE HAVE A SMALL CAFÉ FOR RETAIL
SALES. WE DO FULL ESPRESSO, DRIP
COFFEE, BAKED GOODS, BEANS TO GO.>>AT DYNAMITE, ORGANIC COFFEE
IS TOP PRIORITY. BUT CREATING AN ENVIRONMENT
THAT’S NOT TOO FANCY OR FUSSY IS IMPORTANT AS WELL.>>HERE AT DYNAMITE WE LIKE TO
CREATE A WARM ATMOSPHERE, A PLACE WHERE PEOPLE FEEL LIKE
THEY CAN — THEY CAN AGREE TO DISAGREE. THEY CAN CELEBRATE. THEY CAN MOURN. WHATEVER IT IS THEY NEED, WE TRY
TO PROVIDE THAT PLACE FOR PEOPLE.>>YEAH, BECAUSE IT’S LAID BACK,
FRIENDLY, COZY, ALL THOSE WORDS I WOULD SAY.>>I THINK IT’S COZY.>>YEAH, IT’S VERY COZY.>>PART OF WHAT DREW ME TO
DYNAMITE WAS THE RECORD COLLECTION. I LIKE LISTENING TO OLD VINYLS. I CAME HERE A LOT IN COLLEGE. AND WE’D PUT ON A RECORD AND GET
A CUP OF COFFEE AND — AND START STUDYING AND STUFF. AND IT WAS JUST — YOU KNOW,
IT’S A FAIRLY PEACEFUL ENVIRONMENT.>>TO FIND COFFEE FARMERS THAT
ARE CERTIFIED ORGANIC AND FAIR TRADE, ANDY AND JOSH HAVE TO
TRAVEL TO COUNTRIES LIKE HONDURAS. THERE THEY WORK WITH FARMERS
DIRECTLY TO FIND THE COFFEE BEANS THAT MAKE THEIR COFFEE
SPECIAL.>>WE STARTED ABOUT FOUR YEARS
AGO WORKING WITH A CO-OP CALLED KUMSA LOCATED IN HONDURAS.>>CERTIFIED ORGANIC VERSUS
ORGANIC PRACTICES, UM, THEY BOTH MAKE A DIFFERENCE. IT MEANS THERE’S BEEN A
CONSCIOUS CHOICE IN WHAT BEAN, WHAT FARMER, WHAT METHODS. I LIKE THE IDEA OF PESTICIDES
AND OTHER NASTY THINGS NOT BEING INVOLVED IN WHAT I’M DRINKING
EVERY MORNING.>>THE WAY OF LINKING A SMALL
FARM COMMUNITY IN HONDURAS WITH BLACK MOUNTAIN, IT GIVES YOU A
SENSE OF, UM — OF UNITY, OF GLOBAL UNITY, OF FEELING WHERE
YOUR FOOD COMES FROM.>>DYNAMITE ROASTING COMPANY
PRIDES ITSELF ON PROVIDING COFFEE THAT’S 100%
CHEMICAL-FREE. THEY’RE ONE OF THE FEW ORGANIC
ROASTERS IN THE AREA. THEY ALSO ROAST BEANS IN SMALL
BATCHES, WHICH ULTIMATELY GIVES THEM TOTAL CONTROL OVER THE END
PRODUCT.>>REALLY GOING TO ROAST JUST
ABOUT EVERYTHING. THE WHOLE MENU OF COFFEE THAT WE
OFFER. DARK ROASTS, MEDIUM ROASTS,
LIGHT ROASTS. EVERYTHING WE DO.>>SO ONE OF OUR GOALS IS TO
ROAST THE BEST PROFILE FOR EACH COFFEE, TO BRING THE BEST OUT OF
EACH COFFEE THAT WE DO. SO WE DON’T HAVE ONE BLANKET
ROAST LEVEL. EACH ONE’S UNIQUE. SO WE REALLY TAKE THE TIME TO
EXPLORE WHAT THE COFFEE POTENTIAL IS AND TO BRING THE
BEST OUT OF THAT COFFEE.>>MMM, THAT’S A VANILLA LATTE,
AND IT IS DELICIOUS.>>AS A MATTER OF FACT, I USED
TO TAKE DYNAMITE COFFEE BACK TO SEATTLE TO SHOW MY COFFEE NERD
FRIENDS HOW GOOD IT COULD BE.>>IF YOU’RE PLANNING A VISIT TO
THE ASHEVILLE OR BLACK MOUNTAIN AREA, LOCALS WILL TELL YOU
THERE’S NO BETTER WAY TO START YOUR DAY THAN RIGHT HERE.>>ONE OF THE FIRST THINGS THAT
HITS YOU WHEN YOU WALK IN THE DOOR IS THE AROMA OF THE COFFEE
BREWING IT. JUST HANGS THERE. IT’S REALLY POWERFUL. SENDS SORT OF LIKE “WELCOME,
Y’ALL.”>>THE BARISTAS REALLY KNOW WHAT
THEY’RE DOING. I USUALLY ASK FOR A REALLY
FROUFROU DRINK, SO I’LL HAVE A REAL SPECIALTY DRINK, LIKE A
CORTADO, AND THEY’RE ALWAYS VERY ATTENTIVE TO DETAIL.>>WHEN PEOPLE LEAVE DYNAMITE
ROASTING COMPANY, WE WANT THEM TO TAKE AWAY SOME OF THE FEELING
THAT WE HAVE HERE IN THE COMMUNITY. WE WANT THEM TO TAKE AWAY A
FEELING THAT THEY’VE HAD A GOOD EXPERIENCE, THAT THEY’VE ENJOYED
A PRODUCT THAT WE WORKED REALLY HARD TO KEEP THE INTEGRITY UP
ON. WE WANT THEM TO UNDERSTAND A
LITTLE BIT MORE ABOUT THE WORLD AND WHERE THEIR COFFEE COMES
FROM AND UNDERSTAND THAT IT’S — IT’S A LITTLE BIT DEEPER THAN
YOU NORMALLY WOULD THINK. BUT WE WANT THEM TO TAKE AWAY A
GOOD FEELING, AND WE WANT THEM TO TAKE AWAY, MOST OF ALL, LOVE.

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