Fair & Bio Coffee Roasting House, Czech Republic (Ekumenicka Academie)

Fair & Bio Coffee Roasting House, Czech Republic (Ekumenicka Academie)


We have many fair trade products
in the Czech Republic that are imported from abroad, Markéta Vinkelhoferová
Fair&Bio Roasting House
President of the Board of Directors but not many are actually processed here. Therefore, we decided in the cooperative
that we would like to try the processing. We founded the fairtrade coffee
roasting house as a social enterprise. and it is important for us to support the local economy
to make sure that the surplus value stays here such as by offering respectable jobs. Fair&Bio Roasting House
Cooperative Roasting House as a Social Enterprise In cases when the crop
cannot be grown in local conditions Naďa Johanisová
Department of Environmental Studies, MU Brno
Ecological economist such as coffee, cocoa and so on,
Fair Trade enters the scene. Fairtrade products are not dependent
on market cycles and so on. There may be some guarantee of a fair price
so this is where ethics enter into economy, and even into the economical thinking:
fair price for the consumer, but mainly for the producer. An example of such good practice is the
Fair&Bio Roasting House in Kostelec near Prague. which not only employs people
who are disadvantaged on the labour market, but also roasts fairtrade coffee. Our activities are based on four main principles. These are Fair Trade, social entrepreneurship,
organic coffee and the cooperative system. Our roasting house was established
as a cooperative for a purpose as we wanted to draw on the more than
150 year-long tradition of cooperatives in the Czech territory. and try the collective and democratic
form of running a business. I work in the roasting house
because coffee is my true life’s passion. Martin Třešňák
Fair&Bio Roasting House
Director of the roasting house and I have been professionally engaged
in fair trade for a long time now. So this was a sort of an outcome
of my previous experience in combination with social entrepreneurship,
with which I had some previous experience too when working with
socially disadvantaged groups of people. So all these aspects neatly interlocked in this job and as a result of that,
I have a job which is simultaneously my hobby. Currently, the roasting house employs
five disadvantaged employees. Four of them are wrappers
and one is my personal assistant… The main differences between them
and ordinary employees are in the need for more supervision,
for more frequent checks. Currently, we have a friendly atmosphere
and a good bunch in the roasting house. Lukáš Martinovský
Fair&Bio Roasting House
Wrapper I like working in the roasting house
because we have a good group of good people here. Good work team and good work.
So I am happy here. Daniela Richterová
Fair&Bio Roasting House
Wrapper Filip Jankásek
Fair&Bio Roasting House
Wrapper I like the smell of coffee here. I like our boss because
he’s a nice guy and he helps us a lot. Marcela Hillová
Fair&Bio Roasting House
Wrapper I have amazing colleagues here
and it is just really great to be here. Renata Tykarová
Fair&Bio Roasting House
Administrative assistant …actually freshly ground… …head on the coffee machine, we prepare two cups,
meanwhile we can clean this up a little bit. We are now preparing espresso… In the present we have several proposed
distribution paths we would like to take. Daniela Kurková
Fair&Bio Roasting House
Vice-President of the Board of Directors First, we reach out to the cafés
as they make regular purchases. Each café buys
several packs of coffee every month. Then, we also try to approach hotels,
restaurants or various catering companies which usually make greater purchases. We also focus on companies
and offer them “facultative compensation” That is actually something
that gives us advantage over others. The end customer can buy our coffee
in various organic food shops and we still have our Fair&Bio shop
which is run by the Ecumenical Academy where our coffee can be purchased. We are now focusing mainly on
the creation of a new e-shop which should become
the great new distribution channel that should help us reach out
to the end customer as an individual who might be interested in
purchasing our coffee. ROH Cooperative Café The Ecumenical Academy Our World, Our Dignity, Our Future European Year for Development
This video was made thanks to the financial support of the European Union.
The content of the video is entirely within the responsibility of the Ecumenical Academy as part of the SUSY project
and as such cannot be considered a statement of the European Union.

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