iFly TV: 150 years of Heineken Brewery

iFly TV: 150 years of Heineken Brewery


Heineken is one of the biggest and
most popular brands in the world. I’m Ryan, Assistant Supervisor
at the Heineken Experience. This is the original Heineken brewery
in the heart of Amsterdam. This is a special year, as Heineken
is celebrating its 150th birthday. I’m going to show you around
and tell you all about Heineken. We’re standing under the old brewing
kettles in the Experience. Here we welcome our visitors
every single day. We welcome up to
700,000 visitors per year. Visitors can use our tablet or
download our app for free. It gives you extra information
on the Heineken Experience. I’m going to show you some of the
surprises, but not all of them. If you want to see it all, you’ll have
to visit the Experience yourself. We start with the glorious
history of Heineken. It has been a family-run
company from day one. Heineken was founded
by Gerard Adriaan Heineken. In 1864, at the age of 22 and despite
knowing nothing about brewing beer … … he persuaded his mother to lend him
the money to buy a brewery. To succeed in the beer market, he’d
have to produce a pilsner type beer. He hired a scientist, called
Dr Elion. He isolated a strain of yeast… … which ensured the quality
of every single brew. We still use that yeast today. Henry Pierre Heineken then took over
the family business … … at the age of 28. The 1930s were a time of
economic hardship. But he refused to lay off
his employees. He gave them the option of
retirement at the age of 58. He set up a personnel’s fund
to support colleagues in hardship. That fund still exists
to this very day. Henry Pierre was succeeded by
Freddy Heineken. He was known for
his marketing skills. He put Heineken on the global
map. He was full of innovative ideas. He came up with the smiling e’s
in the Heineken logo. One day, he sat down with a pencil
and a piece of paper. He created the smiling ‘e’ by tilting
the letter backwards slightly. Another idea was the WOBO bottle. The bottle was used for drinking
beer from, of course… … but doubles as a building block. We’re back again in the original
Heineken brewery room. Here visitors can see how
beer was brewed in the past. These kettles date
back to the early 1900s. The Heineken brewery was
always open to tourists. Even after beer was no longer
brewed here. Visitors can try the wort, the very
first process in making beer. This forms the basis for the
Heineken taste and colour. And it’s very nice. Welcome to the Heineken stables,
with our eight magnificent horses. The horses play an
important historic role. Until 1974, the horses navigated the
narrow streets of Amsterdam … … to deliver beer to our customers.
Nowadays, we use boats, etc. But the horses still have work to do. Two horses draw a beer wagon through
the city every morning and afternoon. Priceless advertising for Heineken. These English Shire horses
are very big and strong. They work every single day in order
to stay fit and healthy. This is the interactive part of
the Heineken Experience. Behind me you can see the Brew U Ride. This four-dimensional simulation turns
visitors into Heineken beer. We use all of your senses
to brew and bottle. It’s difficult to describe. You need
to experience it for yourself. There are more interactive
activities, like playing deejay. You can do karaoke and practice your
beer-pulling skills on the computer. You can take a picture with the
UEFA Champions League trophy. This brings us to the end of
the Heineken Experience. Visitors have two choices at this point. Behind the left door, a colleague
pours the perfect Heineken beer. Behind the right door, we teach you
how to pour the perfect beer. That’s what we’re going to do now. We take a glass
and chill it with cold water. The glass should be chilled and wet. That keeps the foam head
stronger. We then pull the beer.
Hold the glass at an angle … … then straighten it up
and close the peg. We then skim off
the top of the foam head. We serve our beer to customers
on a clean beermat. We hope you enjoyed the tour
and hope to see you again soon.

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