Muskoka Brewery: Tap Into Ontario Craft Breweries | À la découverte des brasseries artisanales

Muskoka Brewery: Tap Into Ontario Craft Breweries | À la découverte des brasseries artisanales


Title: Tap Into Ontario Craft Breweries 0:00:00.689,0:00:04.430
Welcome to Bracebridge, Ontario, the home of Muskoka Brewery and one of the most 0:00:04.430,0:00:06.540
glorious places on earth. 0:00:06.540,0:00:10.799
I love craft beer because I think we are the hipper, cooler, younger 0:00:10.799,0:00:14.830
brother than the big commodity beers out there. We’re constantly pushing the 0:00:14.830,0:00:17.430
limits for what people can think about a beer. We’re adding unique 0:00:17.430,0:00:20.630
ingredients – we’re adding juniper berries or orange peel 0:00:20.630,0:00:22.560
or heather tips 0:00:22.560,0:00:24.419
or chocolate or local cranberries. 0:00:24.419,0:00:29.140
Consumers are becoming more adventurous and consumers are looking for local products. 0:00:29.140,0:00:31.720
If you look at Muskoka Brewery, we’ve taken our work force 0:00:31.720,0:00:35.140
from about 12 employees three years ago to about 65 now, 0:00:35.140,0:00:38.030
one of the fastest growing breweries in Ontario and Canada. 0:00:38.030,0:00:40.060
I think the biggest obstacle for Ontario craft brewers 0:00:40.060,0:00:41.620
is the retailing environment. 0:00:41.620,0:00:43.170
One of the 0:00:43.170,0:00:45.780
big aspects of support is the LCBO. 0:00:45.780,0:00:47.710
The LCBO is a great shopping environment for consumers. 0:00:47.710,0:00:51.010
They can walk around and they can browse products and look at packaging 0:00:51.010,0:00:56.190
and really determine what appeals to them, and what’s local, and what’s fresh, and what’s
unique 0:00:56.190,0:00:59.410
and that’s a big reason that craft beer has grown in this province. 0:00:59.410,0:01:01.720
We make our beers to be really, really, really 0:01:01.720,0:01:04.870
enjoyed by somebody as opposed to just pleasing everybody 0:01:04.870,0:01:09.390
and I think it’s a huge advantage for craft breweries
that we can be nimble, we can be flexible, 0:01:09.390,0:01:10.980
and we can try some pretty cool things.

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