Rebel Brewery

Rebel Brewery


(music intro) – Hi, my name’s Shirley. I’m am one of three
directors at Rebel Brewery. The company had previously
been going for six years, it went into liquidation
in December (2016). We actually saw it on social media and thought wow, what an opportunity. And two, we knew the beer really well. So myself and two other directors went to the liquidator and
bought all of the equipment, all of the recipes, and
all of the branding. I haven’t had a brewing background. I have a degree in
Early Years in Education and I’m a qualified lecturer. When this opportunity came up, I was actually in between positions and it seemed too much of
a good opportunity to miss. Because the way I see things
is if you’re running a business and I’ve been self-employed for the vast majority of my career you can actually use all of that knowledge and all of the understanding
of the bones of the business, you just have to learn a new language. Customers are still customers. Products are still products. Service is key and quality and that’s something that
we’ve learned to put forward from all of the background
of what I’ve done and what the other two
directors have done as well. (banging) I was very keen to get
involved with the Growth Hub. I am very aware, with running a business, that no man is an island and by networking and having the support of your local community, it’s a way, not to just
grow your business, but to actually validate it and be able to help other
people along the way too. It’s very much a family I feel. And I think that’s really important in a rural area like Cornwall. That we all do support each other. We all want the same things. We all want to succeed. Things like sharing logistics. If we have a massive load
of bottles coming down, to be able to be in touch with other breweries or other companies, that also cuts down our costs. And if you have an
amount of small companies that join together, they might be very different businesses, but actually they become a larger voice. The hub, I feel for me, worked really from that point of view because I was able to network and have made some very good connections. But also they’ve really sign posted what’s important to my particular business rather than being very vague – we have this, we have that – They’ve actually tailor
made the connections to move us on further with
people who are actually, right now, helping us with our marketing, especially our digital marketing, which is something that
isn’t my strong point and I will put my hands up but I’m learning with
the support of the backup from the connections that I’ve
made through the Growth Hub. Matt from the Growth Hub had a meeting to not just, ‘Where do you see
yourself in a few years?’, not just ‘How are the accounts looking’, it was very much finding out who we were as a business but also as people. He worked really hard
in really investigating our principles, what was important to us. To really kind of understand
the business and the people and have the very progressive attitude of everything working together. You can’t have one without the other. Otherwise you become faceless corporate. We want to put our
personality in our business. That’s very much how I
found the Growth Hub.

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