Renee Hamblin: Learning the business of craft brewing

Renee Hamblin: Learning the business of craft brewing


Hi, I’m Rena Hamblin. I’m a food systems
major with a concentration in public communication and minor nutrition food
science at the College of Agriculture and Life Sciences at UVM. I’m doing a
series of focus groups throughout the month to increase consumer engagement as we’re doing a bottle release for our Oktoberfest at the end of August so with that’s going to come a new graphic design label so we’re hoping to get consumer
feedback and opinions on our current design label that will transcend into
what we put out for Oktoberfest. Getting to be a part of a small business that’s
very Vermont and Burlington focused like Queen City – Burlington is the Queen City –
and getting to see their expansion and maybe five years down the line when they
become a bigger name because they will become a bigger name I get to say, oh I
was part of that. I come in around nine o’clock and I do a lot of photo
editing. Some days I’ll take my bike and I’ll take beer and bike all around
Burlington taking pictures of them. At least once a week I know that I’m going to
be in the back room in the warehouse whether it’s doing brewing, bottling,
packaging – just getting to really work with the product itself. I’m hoping by the end
of this experience I’ll have gathered a portfolio of work
that I’ve done for a small business so I can take it to any future employer
whether it be in the brewery scene or not and just say, this is what I can do
and this is what I’ve done. So to understand the food system from more
academic perspective only makes you a better civilian for society.

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