RIT on TV: Roc Brewing Co.

RIT on TV: Roc Brewing Co.


>>(ANCHOR) A new Rochester micro-brewery
is getting a big push thanks to a well established beer maker. YNN’s Seth Voorhees is belly
up to the bar at Roc Brewing Company.>>(JOHN) Rule numero uno is never cut corners
in the quality of your beer.>>(REPORTER) Brewing beer is the impatient
man’s hobby.>>(JOHN) A nice IPA fermenting right there.>>(REPORTER) At least that’s John Mervine’s
take on it. He should know.>>(JOHN) You know when you can take a vocation
and make it a vacation, you never go to work and it’s a beautiful thing.>>(REPORTER) Mervine and friend Chris Spinelli
are co-owners of Roc Brewing Company.>>(CHRIS) I had some pretty good jobs. I
just wanted to do something I loved.>>(REPORTER) Beer was truly a hobby, starting
out as the two RIT grads starting making home brew at Chris’ parents house. But Chris the
financial analyst wanted something more, so in September of 2010 he quit.>>(CHRIS) It takes a lot to get up one morning
and quit your job and just go for it, but it has been worth it.>>(REPORTER) On June 9th of last year, Chris
and John opened for business. They brew about 15 different beers, about a half dozen of
which are on tap at their South Union Street business at any given time.>>(Chris) You got to love it. There are so
many different styles of beer and you got to be able to enjoy that beer truthfully from
nose to finish. You want to have those great aromas. Get that nice bitterness, that sweet
malty complexity and then a very crisp dry finish that you want to sit down and drink
another one.>>(REPORTER) Four months into the venture
the owners of Roc Brewing Company learned that they had been awarded at $10,000 loan
from Boston Beer Company, the maker of Sam Adams. A big victory for a budding beer business.
With the money comes mentoring from the owner himself, helping reach the goal of brewing
the perfect beer.>>(JOHN) For me, beer is my passion. My livelihood
now too.>>(REPORTER) The building that houses Roc
Brewing Company, used to be an old VFW. The brewery has its beers in about 15 bars and
restaurants downtown and hopes to expand that.>>(JOHN) The goal is to be one of the premier
breweries in Rochester first.>>(REPORTER) And beyond that build the brand.
Bottle or can the beer for retail distribution and become a regional name. That’s the plan.
For now patience and good beer.>>It’s a beautiful thing.>>Seth Voorhees, YNN.

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