Why Founders Brewing Uses Kegspediter Keg Management

Why Founders Brewing Uses Kegspediter Keg Management


Straight up capitalism, baby! We can’t feed our kids if we can’t ship any beer. And I can’t ship any beer if I don’t have any kegs. So we are in 46 states and 18 countries. As we’ve expanded the brewery here in Grand Rapids, Michigan, every time there’s an opportunity to put a tank somewhere, we put a tank somewhere… Cause tanks make money. I’m building this place out for a million barrels capacity. We’re right on a city block, so we definitely don’t have a lot of warehouse space. We ship everything out of here – every single drop of beer we make. We have moved quickly from a rented keg fleet to owning our keg fleet and then having to haul those kegs back on our own. Today, we’re up to about 200 distributors. We realized we needed some new resources to bring all these kegs back. So we approached Kegspediter specifically to rotate our keg fleet faster. We have a lot of kegs offshore to support international accounts in the tens of thousands of units. It’s a lot more expensive to return a keg from Europe, let’s say. And a Kegspediter international process helped in our keg fleet. It’s been co-mingled with other brewers in the US. And what that means is more containers come back more frequently. There’s a lot of money invested in kegs. We know the further that our markets expand, the more vessels we will need, the more business that we do. So the knowledge of turn time and how quickly we can get something back and refill it and send it out is definitely part of the planning process. But we have a lot of things that we focus on around here at Founders Brewing Company. Mainly, we believe we’re going to build a legacy by putting together the best team, building the best brewery, and letting those two assets come together and make the best beer. And we want to partner with companies that are in it for the long term, as well. That’s the basis of any good partnership. And that’s been really strong with SLG.

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