Yuengling Brewery Tour | Secretly Awesome

Yuengling Brewery Tour | Secretly Awesome


I’m trying to get the
freshest beer in the world. It just keeps going. No, it doesn’t end. This is a journey they’ve been
on to get where they are today. So we get about 70,000 people
who take the tour each year. [MUSIC PLAYING] Hi, I’m Laurelle,
of Bell by Laurelle. And I am here in the
beautiful historic Pottsville, Pennsylvania, about
to take a tour of America’s oldest brewery. Our lager brand has come
to be known as where if you go in a bar, and
you ask for a lager, there’s a really
good chance you’re going to get a Yuengling. Pottsville is
almost like walking back in time, in some respects. So this brewery where we are
today, this was built in 1831. Our original brewery
was built in 1829, just on the other side of town. That was destroyed
by a fire in 1831. So pieces of what you’re
going to see here, parts of this building, were
established in the early 1800s. So the tour takes
about an hour. You start here in the
gift shop, and you gather. And then you go across
the street, take the tour, and then you end up, back here. All right, guys. So this is an actual tour. Let’s follow along and see
what they’re about to see. You don’t want to miss the
caves that are on our tour. It’s a big draw. These caves were hand
dug in the 1840s. So as with all natural
refrigeration, we where would lager and age our brand. So it’s really great to see. It’s a natural environment. Generally, it’s about 50
degrees in there year round. And as you can see, there’s
lots of water dripping. It’s very damp,
and it’s supposed to be from the mountain
springs that are above us. All right. What is this? This is an original
ladder from around when the brewery was founded. And this is how they would get
down to access natural water. The springs that we
mentioned that were above, causing all of the dripping. The biggest obstacle
that we had to overcome was prohibition. And the third generation
owner at the time, who was Frank Yuengling,
who really had the foresight to diversify, where he got– yeah. What is that? It’s lunchtime. It’s lunchtime. So we have– our engineer,
every day at 11:30. And it’s going to happen
again at 12 o’clock. Back in the olden days,
in our lean times, employees would go
on their lunch break, and they’d go into the old
brass geller in the tap room. They’d eat their lunch,
have a couple of beers, and then back to work, the
lines would start back up. So this is the wall that
was built during Prohibition. And during Prohibition,
they started a creamery across the street, because
obviously they couldn’t make money selling alcohol. But this is the official wall. Essentially, they
wanted to limit, or prohibit us from secretly
storing, or lagering our beers. So in 1933, after
Prohibition had ended, we blew a hole through
those brick walls and started lagering
just like always. So a big part of my dad
coming back into the company was the introduction of lager. And running efficient
packaging lines. So when he have the resources,
and had the capital to do that, he was able to
upgrade machinery, upgrade some of the equipment,
and really sustainability. So the first thing you
notice when you come in here is how amazing it smells. It’s kind of like
freshly baked bread, but also a little bit like you
would expect beer to smell. It takes about
10 hours to cook the beer, and
about 24 to 28 days to ferment an aged beer process. All right, guys. We are in the brew house,
and it is time to put the hops into the cooker. As you may know, hops are one
of the two main ingredients that go into making beer, and so
this is my batch of beer, they’re letting me
put the hops in. So let’s get these in. Here we go. Making some beer, guys. All right. So I’m trying to get the
freshest beer in the world. All right, so of course
there’s a gift shop after we do the tour of the brewery. Let’s come see what they’ve got. All right. We’ve got some adorable
puppies, a little bit of old school vintage look. Or more of a classic. Which do you guys
think I should go with? And you can even
get your own tap knob, if you happen
to be fortunate enough to have tap in your home. Do you think I
should do gray maybe? Does this match my outfit? We’re now in the sixth
generation of leaders here at Yuengling,
and these four sisters down at the bottom
of this family tree have been working here
for their whole lives. And each of them
has a defined role, and they are going to be leading
Yuengling into the future. So for Yuengling
Brewery to compete today, we’re competing not only
with the global companies, but also the craft brewers
that are out there. There’s upwards of 7,000 craft
breweries in the country today. All right. I just finished up a fantastic
tour of the Yuengling Brewery. All the tours end up
at the tasting room. So we’re about to
enjoy some beer. But first, I want to say
thank you to my amazing crew who helped me pull this off. Cheers. Cheers!

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